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How to choose a domain name?

  • Do Not:
  • Do not panic!
  • If possible, do not use hyphens.
  • If possible, do not use numerical characters.
  • If possible, do not use mobile phone text message abbreviations.
  • If possible, do not use '2' for 'to', '4' for 'for', 'u' for 'you' and 'ur' for 'your'.
  • Do not try to be too cool by using deliberate spelling mistakes. It's just not kool!
  • If possible, do not pad your domain name with unnecessary words like 'the', 'ltd' and 'company'.
  • Do not use brand names or trade marks which belong to other companies.
  • Do not use a limited (incorporated) company name which belongs to another company.
  • Do:
  • Keep it short.
  • Make sure it is easy to spell.
  • Make sure it is easy to pronounce on the phone.
  • Use simple and plain English.
  • Use real words from the dictionary.
  • Use search engine keywords.
  • Keep it descriptive! Use words which describe exactly what you do.
  • Keep it simple and don't confuse your audience. What is this? www.shoeswearing.com Is it 'Shoe Swearing' or 'Shoes Wearing'?
  • Cover your options and buy more than one domain if you need to.
  • Only index one domain per website on search engines, if you wish to avoid diluting your search engine ranking.


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